Digital printing has found a home in package printing, but will it be a humble dwelling or a palatial estate?

By Tom Polischuk

Kevin Karstedt, of Karstedt Associates, Ltd., points to two packaging segments that have been most active in adopting digital printing: labels and point of purchase (POP).

“In the label segment, adoption has largely been due to the efforts of Indigo, now HP Indigo,” observes Karstedt. “HP’s Omnius systems have a format size that fits the label segment for many applications and has integrated diecutting and some finishing as well. They have been integrated into conventional label printers, both offset and flexo, and are used for short runs, sales samples, and special applications.”