Digital printing has found a home in package printing, but will it be a humble dwelling or a palatial estate?

By Tom Polischuk

Aside from regional marketing and even test market trials, digital printing can be an effective option in more mainstream label printing applications. Dickinson notes that 65 percent of label printing jobs are a fit for digital printing in terms of run lengths. Markets where this is especially true are highly regulated industries such as pharmaceuticals and neutraceuticals. In these industries, where there are requirements to track and trace products and packaging components throughout the product supply chain, just-in-time production can reduce the burden significantly.