Digital printing has found a home in package printing, but will it be a humble dwelling or a palatial estate?

By Tom Polischuk

With digital printing capability, the concept for regional marketing can be carried down to very small levels. Amie Hoffner, public relations manager for Primera Technologies, notes that the company’s LX810 Color Label Printer can be used to “produce labels in-house when you need them and in the quantities you can really use.” This can be used for holiday themed labels for Halloween, St. Patrick’s Day, Mother’s Day, or Valentine’s Day promotions.