Digital printing has found a home in package printing, but will it be a humble dwelling or a palatial estate?

By Tom Polischuk

Some of the growing use of full-color digital printing is invariably coming from market segmentation and regional marketing. In answering the question, “What is driving digital printing in the packaging market?” Xeikon’s Filip Weymans, business development manager - labels, says, “Increased results (sales) by having a short time to market for each product, and by addressing a segmented audience. Through this way, marketers can respond quickly to regional events. This market approach creates the need for medium to short runs and also quick turnarounds, a perfect match with digital printing.”