Digital printing has found a home in package printing, but will it be a humble dwelling or a palatial estate?

By Tom Polischuk

Dickinson is very confident in the future of digital printing. “In the end, digital has to win,” although he believes the winning technology hasn’t been invented yet. It could be a non-contact approach like inkjet, or even contact printing as done by his company, HP Indigo.

However, says Weymans, “It should not be expected that the packaging market will be replaced, overtime, by digital equipment. The conventional press will remain serving the main share of the market—mass production. Digital printing should certainly not be seen as a threat, but rather as a new opportunity in expanding the services you can provide to your customers.” n