Digital printing has found a home in package printing, but will it be a humble dwelling or a palatial estate?

By Tom Polischuk

The use of digital printing in security applications is an area that Dickinson sees emerging in a big way in the near future. He notes that product diversion and counterfeiting is estimated to cost businesses $0.5 trillion worldwide, and many of the products, such as pharmaceuticals and baby care, come with a high emotional connection for customers that can support costs for higher levels of security. With digital printing, variable data can be cost-effectively used to make each label unique, aiding significantly in the efforts of product authentification, track-and-trace efforts, and overall security.