Digital printing has found a home in package printing, but will it be a humble dwelling or a palatial estate?

By Tom Polischuk

Karstedt says that the POP market has made substantial investments in large-format, flat-bed printers over the past five years. “There has been an upsurge in very short run and localized promotions that have created a nice niche for POP producers that can produce as little as one version of a POP display,” he said.