Defining the Buzz

Digital printing expectations

Deciding to employ digital printing technologies is only part of the overall implementation. Using such techniques is not the same as installing a new traditional press. Specialized knowledge is required, as well as specially trained personnel. “Don’t expect your pressman to be your digital print manager,” says Rosenbaum. “That task will require database management skills and a good knowledge of RIP software, networking requirements, and of the actual printing device. Digital print engines are intricate and very different from each other. Virtually every system requires specialized training, support, and maintenance from the manufacturer.”