Defining the Buzz
Digital printing means many things to many people. Just what does “digital printing” mean?
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Inkjet is used predominately for variable content and/or for lot coding, serialization, other additive information, or for imprinting of a static package, according to Briley. He also cites thermal transfer, which is often used to print small labels, monochrome labels, and sometimes color. Generally though, it is used for “monochrome labels for shipment information or logistics information—again, bar code serialization and/or small labels that might identify a product or lot number.”
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Chris Mc Loone
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