Defining the Buzz

Defining digital printing

“It really depends on what aspect you’re looking at,” says Dan Briley, North American category manager, industrial products, HP Indigo Digital Press. “In general, when you’re talking about the packaging application, digital printing refers to the fact that every single package, whether it be a label, folding carton, or flexible package, can be different.” With digital printing, he says, there are no plates, no dies, nothing that is physiclally made to do the printing because every single image is generated electronically.