Defining the Buzz

In that same vein, Rosenbaum states that most full-color digital printing systems were toner-based, requiring specialized or treated substrates. “Toner-based images lacked durability and print speeds were painfully slow,” he says.

Digital inkjet variable data printing has come of age for applications such as UPC codes and text, asserts Rosenbaum. “Print resolutions of 300-600 dpi are commonplace with single-color print speeds approaching that of a good mechanical flexographic press.”