Defining the Buzz

Rosenbaum suggests that a more mainstream application for digital printing is to combine it in-line with traditional printing processes. Typically this means using one or more single-color digital print heads for the variable content. “As a result, you can deliver high-quality color printing with variable content for less cost per impression,” he states. He adds that consumables remain very costly, which effectively keeps digital printing outside the practical range of full-color, mainstream package printing.