Defining the Buzz

Speaking of cost

According to Rosenbaum, digital inks and toners continue to be more expensive than traditional printing inks and in some cases require a top coating or lamination to enhance durability in harsh environments. Some digital printing systems require precoated substrates for proper adhesion. “All this adds up to a cost-per-impression that is substantially higher than traditional printing process,” he says. “However, job approval is simplified, there is less job waste, and preparation time is substantially reduced. Reruns on some systems are as easy as retrieving the print file.”