Defining the Buzz

The benefits of digital printing, according to Briley, go beyond just being able to print variable data. By printing variable data, you increase productivity because the press never stops. Another benefit is cost savings because of waste reduction. “You don’t have the set-up time. Every time you’re doing that set up, you’re running materials through. If you’re running materials through, you’re wasting mateiral. Every foot of waste is a lot of expense. So minimizing the waste and the set up is another revenue impact that you have besides the time.”