Digital Printing--Coming on Strong

Digital label printing

Prestige Label Co. first got into digital printing in early 2001 when it purchased an Indigo Omnius Webstream digital press. What got the company into digital printing, says Prestige Label's President Elisha Tropper, was the belief "that a major segment of the label printing business will ultimately be digital." While his company is still committed to flexo printing, Tropper sees the market for digital label printing beginning to take shape within the conventional label printing market.