Digital Printing--Coming on Strong

Tropper sees a big role for digital solutions in label printing, but also looks at speed as being a main determining factor. "Certainly, digital printing will have to increase its speed in order to truly move beyond a niche technology and compete head to head with conventional printing methods. That this will happen is inevitable; it's just a question of how soon. … ultimately, I believe that digital will take a significant chunk of market share in the package-printing industry."