Digital Printing--Coming on Strong

One diecutter that Odyssey uses for longer-run jobs that repeat is a roll-fed press from Preco. It uses standard steel rule dies, but because it uses optics to read registration marks on the prints, it can be changed from one die to another in two minutes, says Roberds. "That kind of flexibility is necessary for short-run, quick-turn jobs because it is difficult to gang like jobs together, and there may be 15 to 20 jobs that have to be produced in one shift."