Digital Printing--Coming on Strong

Roberds says the company has built its package-printing business on short-run video, CD, and DVD packaging; short-run custom golf boxes; and short-run specialty packaging like gourmet foods. "Most of our packaging customers are new customers for our company."

When Odyssey got into packaging, it wasn't digital printing that was new. "Most of what we found new was in finishing," says Roberds. "Because digital jobs are small quantities, finishing equipment must be simple to set up. If a job is for 200 pieces, it can't take 1,000 pieces and half an hour to set up the diecutter or folder/gluer. … We had little experience setting up jobs to be diecut, so we spent a fair amount of time initially getting to understand the issues of diecutting."