Digital Printing--Coming on Strong

"The value we add to our customers' POP programs is shorter runs, test marketing, more targeted marketing, and customization to their national programs," says Tennyck. "The technology has definitely brought us more customers."

For Menasha, success in digital printing starts with experienced operators and good production workflow. "A good, experienced operator is key to getting the operation started. You can train from scratch, but an experienced operator can take months off of the learning curve as you get into production."