Digital Domain September 2010

The "Cooks' Essentials" product range proved to be a great success for the company following its launch in 2008. "Woolworths found that the range was extremely popular with its customers and I believe the packaging design played an important role in the products' success," says a second –Woolworths grocery product developer, –Catherine Bothner. "The design clearly pulled the range of diverse products together and created a clear sub-brand on the shelves. The quality of the packaging and the overall appearance of the new products made them stand out as a high-end range and attracted the target audience instantly."