Digital Domain September 2010

Successful product launch

The HP Indigo press ws4500 can deliver fast turnarounds on print runs as few as one and as many as 50,000 labels, which helps Rotolabel's customers to get their products to market quickly.

"The cost-effective, short-run capability of the HP Indigo ws4500 means that we can print what our customers want, when they want it, and also, we can provide them with proofs that will be identical to the real job and conduct trials prior to production—such as the trials we did for Woolworths," says Watson. "This added-value has helped Rotolabel stay ahead of the competition with unrivalled customer service."