Digital Domain September 2010

"The challenge was to keep the metallic effect consistent across the range of different product labels," explains Nigel Deary, creative and prepress director for Woolworth's design and prepress agency, Calibre Brand Solutions. "We printed the first run on both the letterpress machines and the HP Indigo press ws4500. When we compared the results, the texture in the background differed from one level to the next on the labels printed on the letterpress, but with the digital press, we found we had much better control. It was also easier to use the HP Indigo press ws4500 within our workflow as it was really quick to set up and we were guaranteed the same high-quality every time we printed something."