Digital Domain September 2010

Rotolabel Creates Premium Packaging With Digital Press

PALO ALTO, Calif.—South African converter Rotolabel is using its HP Indigo press ws4500 to deliver high-quality print across a range of products for the local retail brand Woolworths of Cape Town.

"We purchased the HP Indigo press about four years ago, and Woolworths was just one of the food and wine retailers that were attracted to our new print capabilities," says Grant Watson, sales director, Rotolabel. "The increased quality of our digitally printed labels won us many new customers who required packaging for premium products, and our HP Indigo press continues to enhance our offering as a supplier of high-quality print services."