Digital Photography Goes Mainstream

Four years ago, the company updated its equipment with two Imacon 2020s—subsequently upgraded to model 3020s—which offer one-shot, four-shot, and 16-shot capabilities. One-shot, as the name implies, captures a full RGB gamut in one pass. Keeling says he and fellow principal photographer Hal Barkan use this option only for motion shots and very small formats. They shoot 90 percent of their work with the four-shot option, which captures red, green, blue, and a supplemental green in a workable 18MB file. The 16-pass option, which records data for every half-pixel to a 78MB file, is reserved for fine art reproduction, detailed copy work, and very large format displays and signage.