Digital Photography Goes Mainstream

Packaging photography goes digital, too

PhotoArt, a division of packaging prepress specialist Phototype, was one of the first professional studios in the greater Cincinnati area to overcome those challenges. David Olberding, Phototype's COO and current chair of the FTA's F.I.R.S.T. subcommittee on Digital Photography, led his company's expansion into the photography realm in 1989 when he purchased a small custom film-developing lab. Today, the studio occupies nearly 10,000 ft.2 of newly renovated space, and 95 percent of their work is produced with digital cameras.