Digital Photography Goes Mainstream

Naselli's 105-page report, "Digital Photography: How Creative Professionals are Buying and Using Digital Cameras" indicates that 82 percent of all commercial photographers reportedly now use a digital camera, as do 76 percent of all creative professionals (employed in agencies, studios, etc.). According to the report, professionals are using digital cameras to streamline the print production process; to facilitate the adaptation of content across multiple mediums of publishing; and to a varying degree, to create new sales opportunities. Interestingly, for the seven years that TrendWatch has been tracking graphic arts industry buying habits, only seven to 12 percent of the printers and tradeshops they surveyed said they planned to invest in digital photographic equipment.