Digital Photography Goes Mainstream

Glyda, whose operation is now 100 percent digital, says, "With digital, we've closed an important loop in the system. We have better control over image quality and better control over the costs." In the beginning, however, Glyda says he was challenged with getting his clients to embrace the possibilities of the new technology. Systematically demonstrating the advantages of using digital cameras to the various agency, promotional, and marketing clients he serves, Glyda was able to show that the technology would move the approval process upstream, closer to the client.