Digital Photography Goes Mainstream

Keeling, who admits he had no experience with digital cameras—or even computers—when he took over at PhotoArt, attributes some of his subsequent success with digital technology to his close alliance with parent company Phototype.

Phototype's engineers, already versed in color management for proofing and print, helped Keeling design the system of computer profiling he now uses for quality control. With calibrated monitors, a library of customized RGB camera profiles, and CMYK conversion profiles that meet the most demanding print standards, Keeling says he has "the security of knowing that when I look at an image on my monitor, it really is the result I can expect in print." To the point where his clients sometimes forego random hardcopy proofs.