Digital and Dynamic

Fort Dearborn serves customers in markets that include food and beverage, personal care, paints and coatings, household products, and wine and spirits. It serves many customers with highly recognizable names and products, such as Unilever, DelMonte, PepsiCo, and other high-velocity consumer goods companies. Customers in these markets demand a high degree of quality and graphic consistency. In addition, Adler especially emphasizes that the label must function seamlessly in the customers operation. "You never want the label to be a bottleneck in the customer's filling lines," he says.