Digital and Dynamic

Fort Dearborn has been able to use its digital printing capability to quickly provide press-proof-quality shrink sleeve labels prior to production. As a result, Fort Dearborn's customers can see how their labels look on the container, and make adjustments as necessary—easily and quickly.

In addition to a significant amount of prototyping, Fort Dearborn is also using digital printing for low-volume production runs. "We have worked with HP the last couple of years to apply this technology to actual label production," says Adler. "Digital printing has now advanced well enough to effectively handle lower volume SKUs."