Digital and Dynamic

These values have driven the company's historical success. Adler lists these values as a focus on the customer, a high degree of integrity, and open communications with its associates that emphasizes that "people are our most important asset."

With the new executives onboard, Fort Dearborn has established four key initiatives for its renewal: customer intimacy, organization, operational excellence, and innovation. "Every one is important, but customer intimacy is what drives all else," says Adler.