Digital Domination? —Polischuk

The cover story in this issue on Lightning Labels expands on some of the points that company founder, Peter Renton, presented at the TLMI conference. He founded his company to focus on short-run label printing and has been quite successful. One of the interesting points he made in September was that although digital printing is a great match for short-run needs, the greatest opportunity lies in variable data printing for packaging applications. He believes that, someday, having a case of product with 12 different labels will be common.