Digital Does It

pP: What package printing applications and/or markets is it currently being used in?

Bence: It's being used in tags, tickets, and labels; folding cartons; promotional packaging; and point-of-purchase/displays.

Daming: Digital printing is currently being used in most any label application—from prime labels to simple industrial labels. We see it as a substitute process for converters that are currently printing ultra-short-run jobs on narrow-web label presses. This is just a much more efficient way to produce the labels.