Digital Does It

Ray Dickinson, product marketing manager, HP Indigo: Broadly speaking, digital printing can help a converter be more profitable and grow his business. Digital printing supports smaller quantity runs and faster turnarounds because it cuts out many steps in the printing process. A typical time requirement for a user of packaging materials to change a product averages 17 to 24 weeks, and most of this time is due to the change in packaging (design, implementation, and working through inventories). Digital printing can significantly reduce this time, allowing the user of the packaging materials to be more flexible and competitive.