Digital Does It

• Demographic and regional positioning/customization is affordable.

Ken Daming, product manager, Mark Andy, Inc.: The two obvious strengths that digital printing offers to package printers are the ability to drastically reduce set-up time and to reduce turnaround time. By eliminating the need to mount plates and set up the printing station, the converter can reduce set-up time and waste to almost nothing, drastically increasing productivity. Because they don't need to make printing plates and can get the job on the press quickly, they can gain an extremely short turnaround time back to their customer—and be able to charge for this service.