Digital Does It

Bence: Penetration will continue into the label sector, which is the most successful market so far, and short-run folding cartons will continue to grow. As more packaging applications decrease in run length and increase in order frequency, digital print will continue to grow. Costs will continue to decrease and regionalization/personalization will grow more popular. Additional substrates will become possible and expanded color space capabilities will all contribute to growth in digital print popularity. Digital will become more common as a complementary process to flexo and offset in ever-expanding applications of package printing.