Digital Does It

Dickinson: It is definitely a good way to get started. Mark Andy's entry into the market with this approach is good for the digital printing movement.

pP: What impact do you see digital printing having in the package printing industry over the next several years? What markets and applications?

Faust: I see the Argio product allowing the converters to satisfy their customers' demands for market-defined production. This can be in terms of adding product ingredients or descriptions, marketing promotions, barcodes for tracking, or personalization. These orders would be triggered by what is being sold in the market. This brings together the entire supply-chain management cycle.