DIEMAKERS GET DOWN TO BUSINESS

Some diemakers, however, see a silver lining to these barriers, and are content to wait out the current "survival of the fittest" landscape. "The slowing of the economy will weed out weaker die shops," points out one respondent, "especially those who cut-throat their prices and lose the small margins of profit they had before." Another respondent says one of the biggest opportunities for his company will be "taking business from failing die shops."