Thin Is In

Many customers don't want to see any evidence of marking in the liner, fearing that a weakened liner can cause problems when the label and liner are separated as the label is applied to the product. "To address this, label converters are seeking to make the absolute minimum impact on the liner," affirms Morris. He notes that the application—separating the labels from the supporting liners—must work as well as possible, so the cut must be clean and accurate.