Thin Is In

Press makers are working to ensure their systems are solid platforms for the ever more demanding needs of brand owners. Similarly, die manufacturers are making extremely accurate dies that can work with thinner substrates. Materials that seemed all but impossible to run just a few years ago are now business as usual. As converters work with suppliers and pay attention to all the details, runs requiring diecutting on even the most demanding substrates will just be another job to finish and ship out. pP