Thin Is In
With brand owners specifying ever-thinner substrates, die-makers offer solutions for getting the best cuts on challenging materials.
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Noel Ward
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Still, some converters won't take advantage of this readily available resource, perhaps in part because of the added time required for off-site testing. Yet, there are shops that won't send a die supplier 25 feet of material to test but are willing to waste several times that much doing their own testing. To be fair, some shops may possess the necessary expertise, but there's also no shame in drawing on a supplier's knowledge to help ensure a job will run correctly. Moreover, suppliers want to see converters succeed. They understand the pressures of tight turnaround times, the demand for less downtime, and that smart converters want to be educated on the nuances of converting and be better equipped to educate customers.
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- Wilson Manufacturing
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Noel Ward
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