Thin Is In

Ask questions

Both Fouts and Morris encourage converters to take advantage of the expertise offered by the various suppliers, from press vendors to die suppliers to ink companies and more. "Have a good line of communication with your suppliers," encourages Fouts. "If a converter knows they are going to be taking on a difficult job they should paint a real clear picture of the work with their die and press manufacturers who can then advise them how to get the best results." Tapping this external knowledge resource will be increasingly important as even thinner substrates come to market such as those in the 10 to 13 micron range.