Go, Speed Racer

Bill Reichard, president and CEO of Gerhardt USA, states that competition and price pressure are pushing label converters to optimize all aspects of their manufacturing processes. “Synthetic face materials and ultra-thin liners are becoming more common,” he says. “Inventories are decreasing, with just-in-time delivery to maximize floor space and increase capacity. To help reduce costs and optimize their processes, label converters are rapidly making the switch from solid rotary tooling to magnetic cylinders and flexible dies.”