Go, Speed Racer

Just as diecutting impacts the speed of your print job, external forces, such as consolidation, globalization, new substrates and shorter runs, affect the ­diecutting market.

“The label printing industry as a whole has been changing rapidly in recent years,” says Frank Hasselberg, executive vice president, Kocher + Beck USA. “These changes also have a huge impact on the diecutting market as a supplying industry. [The] main changes that we are observing are faster and wider presses, more combination of printing processes, and use of digital printing. At the same time, we are seeing shorter runs, faster press changes, and smaller jobs.” He adds that use of lighter label stocks that would have been considered as unable to convert in recent years are now enjoying increased usage.