Die Lifelines

Industry experts advise printers on maximizing die life before, during, and after usage.

by Jessica Millward, Associate Editor

COMMODIFICATION OF MUCH of the die industry has obvious drawbacks for die suppliers, who face intense price wars and shrinking profit margins. But viewing these precision instruments as expendable, interchangeable goods may be eating away at the printer's purse as well. Damage sustained to a die through improper maintenance procedures or careless handling tactics will shorten its life expectancy substantially.