Diamond Shines

To enhance and protect its wide range of printed materials, the company incorporates a variety of standard and specialty coatings. These include UV (matte and gloss), aqueous, emboss, glass, glitter, grip (rubberized), Iriodin®, pearlescent, textured (reticulated), scented, and soft touch.

Dennis Bacchetta, director of marketing, reports that the company recently launched a new extension of its sustainability efforts. "As a natural evolution of –Diamond's greenbox initiative, we are applying our tradition of innovation to green packaging design. Our new Green Chic™ packaging delivers 'Beauty without Compromise' by capturing the essence of luxury brands while communicating an environmentally-friendly image and awareness," he says.