Diamond Packaging Creates Cartons for Desperate Housewives Fragrance
ROCHESTER, N.Y.—Coty Inc., a world-leading fragrance company, and Disney-ABC Television Group’s Touchstone Television recently introduced Forbidden Fruit, a new fragrance inspired by the hit television show Desperate Housewives, and Diamond Packaging was chosen to design and manufacture the cartons for the new product launch.
Diamond worked closely with the Coty design team from the beginning, ensuring that the packaging reflected the television show’s personality and style.
Diamond employed subtle graphic techniques to produce packaging that reflected the complexity and captivating beauty of the women of Wisteria Lane. The cartons feature .018 SBS paperboard complemented by foil stamping, and combination stamping (foil embossing) around the artwork on the front panel. The reverse is printed with a dramatic representation of the television show’s stars. The structure also features a glued, inner cell to secure the fragrance bottle inside.
The stunning graphics were achieved by offset printing four-color process inks and two hits of red ink, inline with a dull, stampable UV varnish. The result is a packaging design that delivers impact at the retail environment, and captures the essence of the iconic franchise.
For more information about Diamond Packaging, visit www.diamondpackaging.com
