Diamond Packaging Creates Cartons for Desperate Housewives Fragrance

Diamond worked closely with the Coty design team from the beginning, ensuring that the packaging reflected the television show’s personality and style.

Diamond employed subtle graphic techniques to produce packaging that reflected the complexity and captivating beauty of the women of Wisteria Lane. The cartons feature .018 SBS paperboard complemented by foil stamping, and combination stamping (foil embossing) around the artwork on the front panel. The reverse is printed with a dramatic representation of the television show’s stars. The structure also features a glued, inner cell to secure the fragrance bottle inside.