Design Innovation - September 2011
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Budweiser's new "bowtie" can and secondary packaging designs will be the global standard as the brand continues to expand internationally.
"This new visual identity is one of many steps in our quest to reinforce Budweiser's role as a true global beer brand. Together with our unifying global creative idea, the new global packaging look and feel will reinforce Budweiser's bond with consumers around the world," said Frank Abenante, vice president, brands, AB InBev.
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