Design Innovation - September 2011
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"Budweiser's success is rooted in aspects of the beer that will never change—a crisp, refreshing taste, an unwavering commitment to quality, and the enormous pride we take in each batch," said Rob McCarthy, vice president, Budweiser. "Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate."
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